In times of crisis, the process of innovation changes but its aim does not: it redoubles its focus on the human experience.

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1. Clean is the new healthy.

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2. Control and stability — The things that help us weather the change.

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3. Home as Sanctuary

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4. Community and connectedness — A heightened sense of mutual care and responsibility.

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5. Transparency and honesty — Increased consumer focus on authenticity and quality.

Looking Ahead

Written by

Founder Chief Designer fuseproject, co-founder August Home & Canopy Space

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